{"id":2161,"date":"2026-04-30T16:45:48","date_gmt":"2026-04-30T14:45:48","guid":{"rendered":"https:\/\/www.fiber-champs.at\/?page_id=2161"},"modified":"2026-05-18T18:07:03","modified_gmt":"2026-05-18T16:07:03","slug":"faq","status":"publish","type":"page","link":"https:\/\/www.fiber-champs.at\/en\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2161\" class=\"elementor elementor-2161 elementor-33\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-806f72d e-flex e-con-boxed e-con e-parent\" data-id=\"806f72d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd4e5c3 e-con-full e-flex e-con e-child\" data-id=\"bd4e5c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99a5553 elementor-widget elementor-widget-heading\" data-id=\"99a5553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ff291 elementor-widget elementor-widget-heading\" data-id=\"70ff291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FIBER CHAMPS make the difference. <br>10 answers for retail.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80db84f e-flex e-con-boxed e-con e-parent\" data-id=\"80db84f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d3fce elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-n-accordion\" data-id=\"b0d3fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1850\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1850\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does FIBER CHAMPS stand for? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1850\" class=\"elementor-element elementor-element-3b93fbe e-con-full e-flex e-con e-child\" data-id=\"3b93fbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-86771df-18a5c44 e-paragraph-base\" data-interaction-id=\"86771df\"  data-e-type=\"widget\" data-id=\"86771df\">\n\t\t\t\t\t\t\t\tFIBER stands for dietary fiber, and CHAMPS stands for champignons. The product base consists of mushrooms, complemented by wholegrain spelt, chickpeas and oats. All six products in the range deliver valuable dietary fiber per 100 g. The brand name combines the functional core promise (fiber) with the raw ingredient base (mushrooms). Together, they define the product positioning and clearly differentiate FIBER CHAMPS from conventional fast food.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1851\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1851\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is FIBER CHAMPS a meat alternative product? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1851\" class=\"elementor-element elementor-element-000ffe9 e-con-full e-flex e-con e-child\" data-id=\"000ffe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"a97f4f9\"  data-e-type=\"widget\" data-id=\"a97f4f9\">\n\t\t\t\t\t\t\t\tNot primarily. The key focus is its nutritional benefit through high fiber content. Suitability as a meat alternative is an additional feature, but not the core positioning. FIBER CHAMPS creates its own segment between meat alternatives and convenience. In-store, it can be placed both within meat-free assortments and in cross-category secondary placements.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1852\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1852\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why use mushrooms as a base? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1852\" class=\"elementor-element elementor-element-e69fda8 e-con-full e-flex e-con e-child\" data-id=\"e69fda8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"184523b\"  data-e-type=\"widget\" data-id=\"184523b\">\n\t\t\t\t\t\t\t\tMushrooms naturally offer a meat-like texture and satisfying bite while providing significantly fewer calories. They contain a chitin\u2013glucan complex with prebiotic effects, considered more effective than inulin in nutritional science. They also deliver vitamin B2, B3, selenium, potassium and ergothioneine, discussed as a longevity vitamin. Cultivation is highly efficient: a 3\u20134 week cycle, substrate from agricultural by-products, no farmland, no pesticides. Mushrooms combine three key retail arguments: functional nutrition, taste, and sustainability.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1853\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1853\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does \u00b4natural fiber\u00b4 and food matrix mean? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1853\" class=\"elementor-element elementor-element-da0cdd0 e-con-full e-flex e-con e-child\" data-id=\"da0cdd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"bdb2cbe\"  data-e-type=\"widget\" data-id=\"bdb2cbe\">\n\t\t\t\t\t\t\t\tNatural fiber is an intrinsic part of food cell structures and not added afterwards\u2014unlike products enriched with bran, inulin or isolated extracts. Science refers to this as the food matrix. Studies show that fiber within this natural structure is more effective: digestion remains balanced and prebiotic effects are stronger. Isolated fiber can lose effectiveness or accelerate digestion undesirably. FIBER CHAMPS sources all fiber exclusively from the natural food matrix\u2014its key point of differentiation.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1854\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1854\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How much fiber does one portion provide? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1854\" class=\"elementor-element elementor-element-dc960be e-con-full e-flex e-con e-child\" data-id=\"dc960be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"e64a954\"  data-e-type=\"widget\" data-id=\"e64a954\">\n\t\t\t\t\t\t\t\tAll six products contain 7 g of fiber per 100 g. The recommended intake is 30 g per day\u2014one portion delivers about a third. Around 80% of people in Europe consume only 15\u201322 g daily. This shortfall is known as the fiber gap and is linked to gut health issues, cardiovascular disease and type 2 diabetes. FIBER CHAMPS addresses this gap in a category where high-fiber options have been missing.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1855\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1855\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why is fiber relevant now? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1855\" class=\"elementor-element elementor-element-67fe9ca e-con-full e-flex e-con e-child\" data-id=\"67fe9ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"52647f9\"  data-e-type=\"widget\" data-id=\"52647f9\">\n\t\t\t\t\t\t\t\tProtein dominated functional nutrition in recent years. Now fiber is gaining focus\u2014among consumers and major food companies alike. PepsiCo, Coca-Cola and Nestl\u00e9 are investing heavily. The trend follows a familiar pattern: starting in the US, reaching Europe with delay. This creates a window for retailers to establish new categories early.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1856\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1856\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How big is the market? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1856\" class=\"elementor-element elementor-element-10c61de e-con-full e-flex e-con e-child\" data-id=\"10c61de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"e19997b\"  data-e-type=\"widget\" data-id=\"e19997b\">\n\t\t\t\t\t\t\t\tThe German market stands at \u20ac756 million (2025), expected to reach \u20ac1.26 billion by 2030. Growth is driven by plant-based demand, health awareness and sustainability pressure. FIBER CHAMPS complements rather than replaces existing products, creating a new sub-category and offering retailers a dual opportunity.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1857\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1857\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why list early? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1857\" class=\"elementor-element elementor-element-58e6ccf e-con-full e-flex e-con e-child\" data-id=\"58e6ccf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"dcafe0b\"  data-e-type=\"widget\" data-id=\"dcafe0b\">\n\t\t\t\t\t\t\t\tEarly listing allows retailers to shape the category before competitors enter. This follows the proven first-mover principle: early entrants define consumer perception and secure shelf space. The same pattern has been seen in protein and plant-based segments.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1858\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1858\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Where does it belong? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1858\" class=\"elementor-element elementor-element-b7ec1a6 e-con-full e-flex e-con e-child\" data-id=\"b7ec1a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"d27eb5f\"  data-e-type=\"widget\" data-id=\"d27eb5f\">\n\t\t\t\t\t\t\t\tFIBER CHAMPS establishes the new fiber fast food category. Placement is between meat alternatives and convenience\u2014across chilled, frozen, or foodservice. It addresses three growth trends: fiber, plant-based, sustainability. Suitable for primary and secondary placements.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1859\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1859\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How sustainable is production? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1859\" class=\"elementor-element elementor-element-101e0de e-con-full e-flex e-con e-child\" data-id=\"101e0de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"5e41fc3\"  data-e-type=\"widget\" data-id=\"5e41fc3\">\n\t\t\t\t\t\t\t\tProduction follows a closed-loop system with a 3\u20134 week cycle. Substrate comes from agricultural by-products and is returned to the soil after harvest. Emissions are approx. 0.7 kg CO\u2082 per kg of mushrooms. No farmland or pesticides required. This is highly relevant under CSRD sustainability reporting requirements from 2025 onward.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does FIBER CHAMPS stand for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"FIBER stands for dietary fiber, and CHAMPS stands for champignons. The product base consists of mushrooms, complemented by wholegrain spelt, chickpeas and oats. All six products in the range deliver valuable dietary fiber per 100 g. The brand name combines the functional core promise (fiber) with the raw ingredient base (mushrooms). Together, they define the product positioning and clearly differentiate FIBER CHAMPS from conventional fast food.\"}},{\"@type\":\"Question\",\"name\":\"Is FIBER CHAMPS a meat alternative product?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not primarily. The key focus is its nutritional benefit through high fiber content. Suitability as a meat alternative is an additional feature, but not the core positioning. FIBER CHAMPS creates its own segment between meat alternatives and convenience. In-store, it can be placed both within meat-free assortments and in cross-category secondary placements.\"}},{\"@type\":\"Question\",\"name\":\"Why use mushrooms as a base?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mushrooms naturally offer a meat-like texture and satisfying bite while providing significantly fewer calories. They contain a chitin\\u2013glucan complex with prebiotic effects, considered more effective than inulin in nutritional science. They also deliver vitamin B2, B3, selenium, potassium and ergothioneine, discussed as a longevity vitamin. Cultivation is highly efficient: a 3\\u20134 week cycle, substrate from agricultural by-products, no farmland, no pesticides. Mushrooms combine three key retail arguments: functional nutrition, taste, and sustainability.\"}},{\"@type\":\"Question\",\"name\":\"What does \\u00b4natural fiber\\u00b4 and food matrix mean?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Natural fiber is an intrinsic part of food cell structures and not added afterwards\\u2014unlike products enriched with bran, inulin or isolated extracts. Science refers to this as the food matrix. Studies show that fiber within this natural structure is more effective: digestion remains balanced and prebiotic effects are stronger. Isolated fiber can lose effectiveness or accelerate digestion undesirably. FIBER CHAMPS sources all fiber exclusively from the natural food matrix\\u2014its key point of differentiation.\"}},{\"@type\":\"Question\",\"name\":\"How much fiber does one portion provide?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"All six products contain 7 g of fiber per 100 g. The recommended intake is 30 g per day\\u2014one portion delivers about a third. Around 80% of people in Europe consume only 15\\u201322 g daily. This shortfall is known as the fiber gap and is linked to gut health issues, cardiovascular disease and type 2 diabetes. FIBER CHAMPS addresses this gap in a category where high-fiber options have been missing.\"}},{\"@type\":\"Question\",\"name\":\"Why is fiber relevant now?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Protein dominated functional nutrition in recent years. Now fiber is gaining focus\\u2014among consumers and major food companies alike. PepsiCo, Coca-Cola and Nestl\\u00e9 are investing heavily. The trend follows a familiar pattern: starting in the US, reaching Europe with delay. This creates a window for retailers to establish new categories early.\"}},{\"@type\":\"Question\",\"name\":\"How big is the market?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The German market stands at \\u20ac756 million (2025), expected to reach \\u20ac1.26 billion by 2030. Growth is driven by plant-based demand, health awareness and sustainability pressure. FIBER CHAMPS complements rather than replaces existing products, creating a new sub-category and offering retailers a dual opportunity.\"}},{\"@type\":\"Question\",\"name\":\"Why list early?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Early listing allows retailers to shape the category before competitors enter. This follows the proven first-mover principle: early entrants define consumer perception and secure shelf space. The same pattern has been seen in protein and plant-based segments.\"}},{\"@type\":\"Question\",\"name\":\"Where does it belong?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"FIBER CHAMPS establishes the new fiber fast food category. Placement is between meat alternatives and convenience\\u2014across chilled, frozen, or foodservice. It addresses three growth trends: fiber, plant-based, sustainability. Suitable for primary and secondary placements.\"}},{\"@type\":\"Question\",\"name\":\"How sustainable is production?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Production follows a closed-loop system with a 3\\u20134 week cycle. Substrate comes from agricultural by-products and is returned to the soil after harvest. Emissions are approx. 0.7 kg CO\\u2082 per kg of mushrooms. No farmland or pesticides required. This is highly relevant under CSRD sustainability reporting requirements from 2025 onward.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282e01d elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-n-accordion\" data-id=\"282e01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4210\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does FIBER CHAMPS stand for? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4210\" class=\"elementor-element elementor-element-5b3c735 e-con-full e-flex e-con e-child\" data-id=\"5b3c735\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-f51d8e9-ab56899 e-paragraph-base\" data-interaction-id=\"f51d8e9\"  data-e-type=\"widget\" data-id=\"f51d8e9\">\n\t\t\t\t\t\t\t\tFiber stands for dietary fiber, and Champs for champignons (mushrooms). Fiber is the new mega trend, and fast food is an evergreen in our diets. Now, the two come together for the first time. Together, they close the <strong>fiber gap<\/strong>\u2014tackling a serious issue in a delicious way.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4211\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4211\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is FIBER CHAMPS a meat alternative? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4211\" class=\"elementor-element elementor-element-a432ac0 e-con-full e-flex e-con e-child\" data-id=\"a432ac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"cb54d33\"  data-e-type=\"widget\" data-id=\"cb54d33\">\n\t\t\t\t\t\t\t\tAbove all, it\u2019s a unique combination of enjoyment and nutritional benefit. FIBER CHAMPS contain so much fiber that just one portion can close the fiber gap. It\u2019s the first vegan fast food that kids love and parents can feel good about buying. That\u2019s new.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4212\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4212\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why use mushrooms as a base? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4212\" class=\"elementor-element elementor-element-7745802 e-con-full e-flex e-con e-child\" data-id=\"7745802\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"f600c07\"  data-e-type=\"widget\" data-id=\"f600c07\">\n\t\t\t\t\t\t\t\tMushrooms are all-rounders. Naturally meaty in texture and bite. More filling than meat\u2014at fewer calories. They grow all year round and are resource-efficient. They also have a stronger prebiotic effect than inulin, the previous industry standard. Mushrooms are champs.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4213\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4213\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does \u00b4natural fiber\u00b4 and food matrix mean? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4213\" class=\"elementor-element elementor-element-b40c633 e-con-full e-flex e-con e-child\" data-id=\"b40c633\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"f432f66\"  data-e-type=\"widget\" data-id=\"f432f66\">\n\t\t\t\t\t\t\t\tNatural fiber is part of the cell structure\u2014not isolated. Science calls this the food matrix. Studies show fiber works better in this natural form. At FIBER CHAMPS, that means: every bite.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4214\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4214\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How much fiber does one portion provide? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4214\" class=\"elementor-element elementor-element-f1a1855 e-con-full e-flex e-con e-child\" data-id=\"f1a1855\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"af319b5\"  data-e-type=\"widget\" data-id=\"af319b5\">\n\t\t\t\t\t\t\t\tOne portion delivers 10 g of fiber\u2014around one third of the recommended daily intake. Most people fall short by about 10 g daily. This gap is called the fiber gap. FIBER CHAMPS closes it\u2014deliciously.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4215\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4215\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why is fiber relevant now? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4215\" class=\"elementor-element elementor-element-8e612aa e-con-full e-flex e-con e-child\" data-id=\"8e612aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"23bd597\"  data-e-type=\"widget\" data-id=\"23bd597\">\n\t\t\t\t\t\t\t\tProtein was yesterday. Today, it\u2019s fiber. PepsiCo, Coca-Cola and Nestl\u00e9 are already investing billions. Trends start in the US and reach Europe 2\u20133 years later. That moment is now. Those who enter early lead the category.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4216\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4216\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How big is the meat alternative market in Germany? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4216\" class=\"elementor-element elementor-element-27edaae e-con-full e-flex e-con e-child\" data-id=\"27edaae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"96c802f\"  data-e-type=\"widget\" data-id=\"96c802f\">\n\t\t\t\t\t\t\t\t\u20ac756 million in 2025. Forecast: \u20ac1.26 billion by 2030. Drivers: plant-based demand, health awareness, sustainability. FIBER CHAMPS creates its own sub-category\u2014offering both growth and differentiation.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4217\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4217\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why list early? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4217\" class=\"elementor-element elementor-element-9eb0435 e-con-full e-flex e-con e-child\" data-id=\"9eb0435\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"a911603\"  data-e-type=\"widget\" data-id=\"a911603\">\n\t\t\t\t\t\t\t\tFIBER CHAMPS is a new category. Early movers shape it. Latecomers take what\u2019s left. First-mover advantage has proven successful in protein and plant-based categories. Fiber is next.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4218\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4218\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Where does FIBER CHAMPS sit in-store? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4218\" class=\"elementor-element elementor-element-496a327 e-con-full e-flex e-con e-child\" data-id=\"496a327\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"8d9019c\"  data-e-type=\"widget\" data-id=\"8d9019c\">\n\t\t\t\t\t\t\t\tBetween meat alternatives and convenience. Chilled, frozen, or foodservice. One product\u2014multiple opportunities.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4219\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4219\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How sustainable is production and what is the CO\u2082 footprint? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4219\" class=\"elementor-element elementor-element-c5d9730 e-con-full e-flex e-con e-child\" data-id=\"c5d9730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"c1e2f7f\"  data-e-type=\"widget\" data-id=\"c1e2f7f\">\n\t\t\t\t\t\t\t\tMushrooms grow in 3\u20134 weeks. Substrate from agricultural by-products, reused after harvest. Only 0.7 kg CO\u2082 per kg. No farmland. No pesticides. Since 2025, sustainability is a purchasing requirement.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does FIBER CHAMPS stand for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Fiber stands for dietary fiber, and Champs for champignons (mushrooms). Fiber is the new mega trend, and fast food is an evergreen in our diets. Now, the two come together for the first time. Together, they close the fiber gap\\u2014tackling a serious issue in a delicious way.\"}},{\"@type\":\"Question\",\"name\":\"Is FIBER CHAMPS a meat alternative?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Above all, it\\u2019s a unique combination of enjoyment and nutritional benefit. FIBER CHAMPS contain so much fiber that just one portion can close the fiber gap. It\\u2019s the first vegan fast food that kids love and parents can feel good about buying. That\\u2019s new.\"}},{\"@type\":\"Question\",\"name\":\"Why use mushrooms as a base?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mushrooms are all-rounders. Naturally meaty in texture and bite. More filling than meat\\u2014at fewer calories. They grow all year round and are resource-efficient. They also have a stronger prebiotic effect than inulin, the previous industry standard. Mushrooms are champs.\"}},{\"@type\":\"Question\",\"name\":\"What does \\u00b4natural fiber\\u00b4 and food matrix mean?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Natural fiber is part of the cell structure\\u2014not isolated. Science calls this the food matrix. Studies show fiber works better in this natural form. At FIBER CHAMPS, that means: every bite.\"}},{\"@type\":\"Question\",\"name\":\"How much fiber does one portion provide?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"One portion delivers 10 g of fiber\\u2014around one third of the recommended daily intake. Most people fall short by about 10 g daily. This gap is called the fiber gap. FIBER CHAMPS closes it\\u2014deliciously.\"}},{\"@type\":\"Question\",\"name\":\"Why is fiber relevant now?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Protein was yesterday. Today, it\\u2019s fiber. PepsiCo, Coca-Cola and Nestl\\u00e9 are already investing billions. Trends start in the US and reach Europe 2\\u20133 years later. That moment is now. Those who enter early lead the category.\"}},{\"@type\":\"Question\",\"name\":\"How big is the meat alternative market in Germany?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u20ac756 million in 2025. Forecast: \\u20ac1.26 billion by 2030. Drivers: plant-based demand, health awareness, sustainability. FIBER CHAMPS creates its own sub-category\\u2014offering both growth and differentiation.\"}},{\"@type\":\"Question\",\"name\":\"Why list early?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"FIBER CHAMPS is a new category. Early movers shape it. Latecomers take what\\u2019s left. First-mover advantage has proven successful in protein and plant-based categories. Fiber is next.\"}},{\"@type\":\"Question\",\"name\":\"Where does FIBER CHAMPS sit in-store?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Between meat alternatives and convenience. Chilled, frozen, or foodservice. One product\\u2014multiple opportunities.\"}},{\"@type\":\"Question\",\"name\":\"How sustainable is production and what is the CO\\u2082 footprint?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mushrooms grow in 3\\u20134 weeks. Substrate from agricultural by-products, reused after harvest. Only 0.7 kg CO\\u2082 per kg. No farmland. No pesticides. Since 2025, sustainability is a purchasing requirement.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FAQ FIBER CHAMPS make the difference. 10 answers for retail. What does FIBER CHAMPS stand for? FIBER stands for dietary fiber, and CHAMPS stands for champignons. The product base consists of mushrooms, complemented by wholegrain spelt, chickpeas and oats. All six products in the range deliver valuable dietary fiber per 100 g. The brand name [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2161","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.fiber-champs.at\/en\/wp-json\/wp\/v2\/pages\/2161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fiber-champs.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fiber-champs.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fiber-champs.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fiber-champs.at\/en\/wp-json\/wp\/v2\/comments?post=2161"}],"version-history":[{"count":10,"href":"https:\/\/www.fiber-champs.at\/en\/wp-json\/wp\/v2\/pages\/2161\/revisions"}],"predecessor-version":[{"id":4466,"href":"https:\/\/www.fiber-champs.at\/en\/wp-json\/wp\/v2\/pages\/2161\/revisions\/4466"}],"wp:attachment":[{"href":"https:\/\/www.fiber-champs.at\/en\/wp-json\/wp\/v2\/media?parent=2161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}