FAQ

FIBER CHAMPS make the difference.
10 answers for retail.

What does FIBER CHAMPS stand for?

FIBER stands for dietary fiber, and CHAMPS stands for champignons. The product base consists of mushrooms, complemented by wholegrain spelt, chickpeas and oats. All six products in the range deliver valuable dietary fiber per 100 g. The brand name combines the functional core promise (fiber) with the raw ingredient base (mushrooms). Together, they define the product positioning and clearly differentiate FIBER CHAMPS from conventional fast food.

Not primarily. The key focus is its nutritional benefit through high fiber content. Suitability as a meat alternative is an additional feature, but not the core positioning. FIBER CHAMPS creates its own segment between meat alternatives and convenience. In-store, it can be placed both within meat-free assortments and in cross-category secondary placements.

Mushrooms naturally offer a meat-like texture and satisfying bite while providing significantly fewer calories. They contain a chitin–glucan complex with prebiotic effects, considered more effective than inulin in nutritional science. They also deliver vitamin B2, B3, selenium, potassium and ergothioneine, discussed as a longevity vitamin. Cultivation is highly efficient: a 3–4 week cycle, substrate from agricultural by-products, no farmland, no pesticides. Mushrooms combine three key retail arguments: functional nutrition, taste, and sustainability.

Natural fiber is an intrinsic part of food cell structures and not added afterwards—unlike products enriched with bran, inulin or isolated extracts. Science refers to this as the food matrix. Studies show that fiber within this natural structure is more effective: digestion remains balanced and prebiotic effects are stronger. Isolated fiber can lose effectiveness or accelerate digestion undesirably. FIBER CHAMPS sources all fiber exclusively from the natural food matrix—its key point of differentiation.

All six products contain 7 g of fiber per 100 g. The recommended intake is 30 g per day—one portion delivers about a third. Around 80% of people in Europe consume only 15–22 g daily. This shortfall is known as the fiber gap and is linked to gut health issues, cardiovascular disease and type 2 diabetes. FIBER CHAMPS addresses this gap in a category where high-fiber options have been missing.

Protein dominated functional nutrition in recent years. Now fiber is gaining focus—among consumers and major food companies alike. PepsiCo, Coca-Cola and Nestlé are investing heavily. The trend follows a familiar pattern: starting in the US, reaching Europe with delay. This creates a window for retailers to establish new categories early.

The German market stands at €756 million (2025), expected to reach €1.26 billion by 2030. Growth is driven by plant-based demand, health awareness and sustainability pressure. FIBER CHAMPS complements rather than replaces existing products, creating a new sub-category and offering retailers a dual opportunity.

Early listing allows retailers to shape the category before competitors enter. This follows the proven first-mover principle: early entrants define consumer perception and secure shelf space. The same pattern has been seen in protein and plant-based segments.

FIBER CHAMPS establishes the new fiber fast food category. Placement is between meat alternatives and convenience—across chilled, frozen, or foodservice. It addresses three growth trends: fiber, plant-based, sustainability. Suitable for primary and secondary placements.

Production follows a closed-loop system with a 3–4 week cycle. Substrate comes from agricultural by-products and is returned to the soil after harvest. Emissions are approx. 0.7 kg CO₂ per kg of mushrooms. No farmland or pesticides required. This is highly relevant under CSRD sustainability reporting requirements from 2025 onward.

What does FIBER CHAMPS stand for?

Fiber stands for dietary fiber, and Champs for champignons (mushrooms). Fiber is the new mega trend, and fast food is an evergreen in our diets. Now, the two come together for the first time. Together, they close the fiber gap—tackling a serious issue in a delicious way.

Above all, it’s a unique combination of enjoyment and nutritional benefit. FIBER CHAMPS contain so much fiber that just one portion can close the fiber gap. It’s the first vegan fast food that kids love and parents can feel good about buying. That’s new.

Mushrooms are all-rounders. Naturally meaty in texture and bite. More filling than meat—at fewer calories. They grow all year round and are resource-efficient. They also have a stronger prebiotic effect than inulin, the previous industry standard. Mushrooms are champs.

Natural fiber is part of the cell structure—not isolated. Science calls this the food matrix. Studies show fiber works better in this natural form. At FIBER CHAMPS, that means: every bite.

One portion delivers 10 g of fiber—around one third of the recommended daily intake. Most people fall short by about 10 g daily. This gap is called the fiber gap. FIBER CHAMPS closes it—deliciously.

Protein was yesterday. Today, it’s fiber. PepsiCo, Coca-Cola and Nestlé are already investing billions. Trends start in the US and reach Europe 2–3 years later. That moment is now. Those who enter early lead the category.

€756 million in 2025. Forecast: €1.26 billion by 2030. Drivers: plant-based demand, health awareness, sustainability. FIBER CHAMPS creates its own sub-category—offering both growth and differentiation.

FIBER CHAMPS is a new category. Early movers shape it. Latecomers take what’s left. First-mover advantage has proven successful in protein and plant-based categories. Fiber is next.

Between meat alternatives and convenience. Chilled, frozen, or foodservice. One product—multiple opportunities.

Mushrooms grow in 3–4 weeks. Substrate from agricultural by-products, reused after harvest. Only 0.7 kg CO₂ per kg. No farmland. No pesticides. Since 2025, sustainability is a purchasing requirement.